We love this question!  Balanced nutrition is one of our "reasons for being."  That's where the name "Square Baby" and "Square Meals" came from. ;) We were fed up by the fruit-heavy purees that dominate the baby food aisle. That's why our meals are nutritionally-balanced and have ½ the sugar as most pouches. 


And our “veggie-first promise” means that every meal is veggie-forward with more veggies than any other food group.